Experiential Marketing

The new marketing messages has to be as “beneficial to the consumer as the product or service being marketed: it has to ‘dazzle their senses, touch their hearts, and stimulate their minds’.”

!mprov at work provides:

Consulting: Helping you develop incredible ideas and experiences

Qualified improv ambassadors for your service or product: people know how to talk and more importantly listen to your customers

Video capture and editing

Want to learn more about experiential marketing?

We recommend the book: Experience the Message: How Experiential Marketing is Changing the Brand World by Max Lenderman.

Recent Customer: Santa Maria Foods

!mprov at work transformed a typical tasting demo into an engaging and entertaining in store theatre experience. Instead of just getting handing food to eat, customers are invited into a kitchen where they have fun interacting with charming characters and learning about how the product fits into their lifestyle. !mprov at work created a training video and trained demonstrators in improvisational skills for their character.